Privacy Policy

At Alaric Sympathy, we understand that ordering sympathy and funeral flowers is an emotional and sensitive experience. We are committed to protecting your privacy and handling your personal information with care, respect and transparency.

This Privacy Policy explains how we collect, use and safeguard your information when you visit our website (alaricsympathy.com), place an order, or interact with our services. By using our website, you agree to the practices described below.

Information We Collect

We collect information in the following ways:

Information you provide directly

  • Contact details (name, email, address, telephone number)
  • Billing and payment information
  • Delivery instructions and card messages
  • Account information if you create an account
  • Details provided through customer support or enquiries

Information collected automatically

When you visit our website, we automatically collect certain data through cookies and similar technologies, including:

  • Device and browser information
  • IP address
  • Pages viewed and time spent on the website
  • Interaction with our content
  • Shopping behaviour and preferences

Information from partners

We may receive information from analytics providers, advertising partners or Shopify (our ecommerce platform). This helps us operate our website securely, understand usage patterns, and improve customer experience.

How We Use Your Information

We use personal information to:

  • Process and deliver your orders
  • Confirm service times and delivery details
  • Provide customer support
  • Maintain the security and performance of our website
  • Improve our products, services and user experience
  • Send updates related to your order or account
  • Provide analytics and (where permitted) relevant, non-intrusive advertising

We do not sell personal data in the traditional sense. However, under certain U.S. state privacy laws, the use of cookies or shared identifiers for analytics or advertising may be considered a “sale,” “sharing,” or “targeted advertising.”

Cookies and Similar Technologies

We use cookies to operate our website, improve functionality, analyse traffic and (where legally permitted) provide advertising relevant to your interests.

You may disable cookies through your browser settings. Doing so may affect certain website features or the ability to complete a purchase.

How We Share Information

We may share limited personal information with trusted third parties, including:

  • Shopify (our ecommerce platform)
  • Payment processors (for secure payments)
  • Delivery partners and couriers
  • Customer service tools
  • Analytics providers
  • Advertising partners (where permitted by law)

We only share the minimum information necessary for these partners to perform their services.

Your Rights Under U.S. State Privacy Laws

Depending on your location, you may have the right to:

  • Access the personal information we hold about you
  • Request corrections
  • Request deletion of your information
  • Opt out of activities that may be considered “sale,” “sharing,” or “targeted advertising”
  • Request information about how your data is used

To exercise these rights, you may contact us at info@alaricflowers.com.

Global Privacy Control (GPC)

If you visit our site with a Global Privacy Control (GPC) signal enabled, we will treat it—where required by law— as a request to opt out of activities considered “sale,” “sharing,” or “targeted advertising” for the device and browser you use during that visit.

Data Retention

We retain personal information only as long as necessary to:

  • Fulfil your order
  • Satisfy legal obligations
  • Resolve disputes
  • Maintain accurate business records

Third-Party Links

Our website may link to third-party websites. We are not responsible for their privacy practices. We encourage you to review the privacy policies of any external site you visit.

Security

We use industry-standard measures to protect personal information. While no system is completely secure, we take appropriate steps to safeguard your data.

Children's Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from minors.

International Visitors

If you are visiting our website from outside the United States, please be aware that your information will be processed in the United States. By using our site, you consent to this processing.

Updates to This Policy

We may update this Privacy Policy from time to time. The “Last Updated” date will reflect the most recent changes.

Contact Us

If you have any questions about this Privacy Policy or would like to exercise your rights, please contact us at:
Email: info@alaricflowers.com
Phone: 212.308.3794